PROJECT BORICUA COLLEGE
WEBSITE REDESIGN
To support Boricua College's goal of attracting more students, I overhauled their website to prioritize conversion and discoverability. I replaced the outdated layout with a modern, responsive design that guides users effortlessly through the application process. By pairing this improved UX with strategic SEO implementation, the new site is engineered to capture organic traffic and convert visitors into enrolled students. VIEW SITE
BEFORE
AFTER
BRAND REFRESH
I managed a dual-focus branding project for Boricua College. First, I executed a technical modernization of their primary logo, optimizing the existing mark for better performance across web and print marketing without losing brand equity. Second, I developed a distinct "50th Anniversary" logo to spearhead their milestone marketing campaign. This commemorative design served as a visual testament to the college’s half-century commitment to community education.
ORIGINAL LOGO
50TH ANNIVERSARY LOGO
LOGO REFRESH
VIDEO MARKETING
Executed a comprehensive video advertising campaign to boost enrollment. The project included the production of a commercial spot tailored for broadcast television, alongside optimized edits for digital deployment on YouTube and Instagram. The campaign effectively modernized the college’s outreach, meeting prospective students on the platforms they use most.